KOHLER X ARSHAM

Business Challenge

Kohler sought to elevate its luxury positioning in global lifestyle and cultural markets beyond traditional product channels. They needed creative that resonated with contemporary audiences while reinforcing brand heritage and design credibility.

Role & Strategy

As Creative Director, I envisioned an omnichannel collaboration that fused product design with culturally relevant artistic storytelling. I led the teams in shaping a holistic campaign experience that positioned Kohler as a cultural innovator, not just a manufacturer.

Creative Solution

We partnered with artist Daniel Arsham to create a unique art-driven interpretation of Kohler products. The campaign extended across digital, social, experiential, and editorial platforms, creating multiple entry points for cultural engagement.

Execution

• Developed the campaign identity and voice

• Directed photo, video, and motion production

• Managed cross-disciplinary teams across design, copy, and motion

• Integrated social storytelling and influencer amplification

• Built digital and experiential touchpoints to deepen engagement

Impact & Results

• Increased brand cultural visibility by 30%

• Expanded Kohler’s reach with lifestyle audiences

• Strengthened partnerships with design and cultural communities

• Elevated brand relevance outside traditional product audiences