KOHLER X REMEDY DESIGN MIAMI 2024

Business Challenge

Kohler aimed to break into wellness and lifestyle experiential markets, connecting premium self-care audiences with product innovation in a meaningful way.

Role & Strategy

I led creative strategy to introduce Kohler into the wellness discourse by aligning products with Remedy Place’s premium wellness ecosystem. The idea was to make Kohler synonymous with modern holistic self-care without losing brand identity.

Creative Solution

We created a campaign ecosystem that married lifestyle storytelling, immersive experiences, and multi-channel digital activations — elevating Kohler products within culturally relevant wellness narratives.

Execution

• Directed multi-platform creative strategy

• Led motion, photography, and interactive content

• Coordinated cross-channel social storytelling

• Managed agency and internal teams for consistent rollout

• Produced campaign assets for digital, IRL, and influencer use

Impact & Results

• Elevated brand perception in wellness and lifestyle communities

• Strengthened emotional connection with premium audiences

• Built integrated touchpoints spanning physical experiences and digital campaigns