JUMEIRAH GROUP - HOTELS & RESORTS

Case Study Snapshot

Role: Creative & Brand Lead
Scope: Global luxury brand storytelling, campaign narrative, digital content, CRM, experiential brand touchpoints
Teams: Design, motion, copy, video, digital, and cross-market creative partners
Stakeholders: Executive leadership, brand, marketing, digital, hospitality, and regional market teams
Channels: Digital ads, CRM, video, experiential, on-property storytelling, social, campaign content
Impact: Increased global engagement by 20%, strengthened brand affinity in key luxury markets, and supported direct booking performance