SEPHORA X KOHL’S
bareMinerals: Launching BAREPRO

Case Study Snapshot

Role: Strategic Creative Lead / Art Director
Scope: Beauty campaign framework, product launch storytelling, digital-first creative, retail and social campaign direction
Teams: Design, copy, photography, motion, developers, production, and cross-functional retail partners
Stakeholders: Beauty brand, retail marketing, ecommerce, CRM, social, merchandising, and production teams
Channels: Digital, social, paid media, CRM, retail, landing pages, motion, in-store creative
Impact: Strengthened brand consistency across physical and digital channels and improved cross-channel engagement through unified campaign storytelling