SEPHORA X KOHL’S
bareMinerals: Launching BAREPRO
Challenge:
Launch bareMinerals' BAREPRO line, highlighting performance and clean beauty in a competitive market.
Creative Direction:
Crafted cohesive visuals emphasizing luxury and high-performance formula.
Maintained consistent brand storytelling across all channels.
Strategic Approach:
Focused on clean beauty, product efficacy, and premium positioning.
Utilized aspirational storytelling to build consumer trust and excitement.
Leadership & Execution:
Directed a cross-functional creative team from concept to execution.
Ensured alignment across digital, social, and in-store marketing.
Visual Storytelling:
Produced engaging visuals showcasing product benefits and premium quality.
Results:
Drove significant consumer engagement, boosting brand awareness and sales.
Established BAREPRO as a leading clean beauty product within bareMinerals' portfolio.
Art Direction HIGH-LEVEL CAMPAIGN AESTHETICS & BRANDING
Objective: Maintain creative consistency across multiple campaigns while innovating within brand guidelines.
Strategy: Developed a comprehensive visual identity system to ensure strong, cohesive brand messaging.
Execution:
Created brand guidelines, including typography, color systems, and creative assets for digital and print.
Directed photoshoots, post-production, and motion graphics to elevate campaign storytelling.
Partnered with designers, copywriters, photographers, editors and developers to craft visually engaging narratives.
Results:
Reinforced brand equity through consistent design execution.
Increased audience engagement with visually dynamic creative elements.
Strengthened marketing campaigns through compelling visual storytelling.
Creative Strategy & Art Directon INTEGRATED BRAND GROWTH & DIGITAL STORYTELLING
Objective: Develop and execute cohesive cross-channel campaigns that enhance brand identity, optimize user engagement, and drive conversions.
Strategy:
Crafted a digital-first marketing framework, integrating social media, paid media, and in-store activations for a seamless brand experience.
Focused on data-driven storytelling and aesthetic consistency to enhance customer interaction across all platforms.
Execution:
Launched high-performing Instagram & TikTok campaigns, leveraging engaging video and static creatives.
Designed interactive landing pages and optimized UX for seamless navigation.
Led art direction for digital ads, ensuring brand consistency across Meta, Google, and CRM marketing.
Directed photoshoots, post-production, and motion graphics to elevate brand storytelling.
Results:
Strengthened brand presence with a unified digital and in-store strategy.
Improved audience engagement through interactive and visually compelling content.
Enhanced ad performance and conversions through iterative creative refinements.
Reinforced brand equity with consistent and impactful visual language.