SEPHORA X KOHL’S
Digital Beauty Integration

Case Study Snapshot

Role: Art Director / Omnichannel Campaign Creative Lead
Scope: Retail campaign strategy, ecommerce creative, seasonal storytelling, digital and in-store campaign system
Teams: Creative, retail, merchandising, ecommerce, CRM, social, production, and cross-functional partners
Stakeholders: Sephora, Kohl’s, brand marketing, retail, ecommerce, merchandising, and production teams
Channels: Ecommerce, social, email, CRM, retail signage, digital display, motion, in-store experience
Impact: Supported a 12% seasonal sales lift, increased cross-platform engagement by 20%, and created a unified campaign system adopted by retail and ecommerce teams