SEPHORA X KOHL’S

Sephora x Kohl's: Digital Beauty Integration

Business Challenge

Sephora x Kohl’s collaborated to expand beauty categories into retail & e-commerce with a new integrated shopping experience. The goal was to ensure consistent brand messaging across two distinct brand identities while driving seasonal revenue.

Role & Strategy

I led creative direction by balancing Sephora’s beauty authority with Kohl’s broad retail audience. The strategy was to build a unified visual system that drove traffic, showcased products, and increased conversion across platforms.

Creative Solution

We developed a cohesive holiday ecosystem including campaign visuals, motion assets, retail signage, digital display ads, social content, email campaigns, and in-store experiential cues.

Execution

• Directed omnichannel campaigns across digital & physical touchpoints

• Collaborated with cross-functional retail and merchandising partners

• Unified styling systems and motion narratives for holiday momentum

• Integrated CRM and social amplification

Impact & Results

• Drove a 12% sales lift during seasonal campaign period

• Increased cross-platform engagement by 20%

• Created a unified campaign system adopted by retail and e-commerce teams