SIMPLY VERA WANG X KOHL’S
Simply Vera Wang x Kohl's: Digital Fashion & Home Experience

Case Study Snapshot

Role: Creative Director / Retail Campaign Lead
Scope: Fashion and home campaign direction, brand narrative, digital retail experience, motion and social rollout
Teams: Design, motion, social, production, merchandising, and retail operations partners
Stakeholders: Brand, merchandising, retail operations, ecommerce, marketing, and production teams
Channels: Digital, social, retail signage, motion, influencer highlights, ecommerce, campaign content
Impact: Elevated collection perception, strengthened retail-digital cohesion, and expanded cross-channel brand visibility