SIMPLY VERA VERA WANG X KOHL’S

Simply Vera Wang x Kohl's: Digital Fashion & Home Experience

Business Challenge

Simply Vera Wang needed to reinforce fashion relevance and consumer affinity through retail and digital channels without losing premium perception within Kohl’s pricing ecosystem.

Role & Strategy

As Creative Director, I redefined the collection’s brand narrative to position the launch as a fashion-forward retail event with broad consumer appeal.

Creative Solution

We deployed a campaign ecosystem featuring integrated digital visuals, social content, stylized motion, retail signage, and influencer highlights — all reinforcing a contemporary fashion story.

Execution

• Led full creative and visual strategy

• Directed motion strategy and social rollouts

• Collaborated with merchandising and retail operations

• Maintained cohesive styling systems across formats

Impact & Results

• Elevated collection perception in fashion-centric audiences

• Strengthened retail-digital cohesion

• Expanded cross-channel visibility for the brand